For the woman who refuses to disappear

Postpartum & maternity wear that actually fits your life

You didn't stop having taste. We kept up.

The essentials

Made to wear, then forget you're wearing it.

'All Day' Wireless Feeding Bra
'All Day' Wireless Feeding Bra
₹ 900.00
'No Fuss' Invisible Zip Feeding 100% Cotton Tee - Sky Blue
'No Fuss' Invisible Zip Feeding 100% Cotton Tee - Sky Blue
₹ 2,050.00
'Sundaying' Zipless Feeding Bamboo Cotton Tee - White
'Sundaying' Zipless Feeding Bamboo Cotton Tee - White
₹ 2,200.00
'Just Us' Clasp Feeding Camisole
'Just Us' Clasp Feeding Camisole
₹ 1,400.00
What did you wear when you were pregnant?

We asked 50+ women. This is what they told us.

You're not the only one who felt this way.

"Whatever fits. Which is basically nothing."

28 years, Mumbai

"My husband's old t-shirts, ugh. I'm not proud of it."

31 years, Delhi

"I stopped caring around month 4. I hate that I stopped caring."

24 years, Bangalore

"People told me to rest all day. But I went to concerts, to Bali with my friends. I was out and about — I just had to struggle to fit into my fun clothes."

33 years, Hyderabad

"Found some random co-ord sets. I wouldn't step out in them, they're so ugly. But don't tell anyone."

28 years, Mumbai

You're still you.
Now, with a lot more going on!

Shop the collection
A hand holding a clear plastic takeaway coffee cup with a lid, attached to a keychain featuring a small beige plush bunny, brown sunglasses, a yellow and green bottle, and a pacifier, against a plain light beige background.
Tap what you're carrying →
THE HANDS DON'T LIE

What's your mom personality?

Tap at least 3 things you're carrying today — we'll match you to the top that gets it (0/3)

Here's your match
📸 Screenshot this & tag @be.imli — show us your hands.
Almost yours.

Where do we send
your 10% off?

Drop your email — your code shows up right here, instantly.

Joins the be imli inner circle. First access to launches. Unsubscribe anytime.

You're a kind of day.

Here's 10% off your match.

Yours right now — no waiting on an email.

JUSTFORYOU
Shop your top →

Wear it however, whenever — tag us @be.imli.